The third annual ‘eir for all’ Poc Tapa Challenge will once again give GAA clubs the chance to win up to €5,000 and the unique opportunity to showcase their skills at Croke Park during All-Ireland Hurling Semi-Final Day.

eir has been a proud partner of the GAA since 2011.

The 2025 Poc Tapa Challenge was officially launched by some of hurling’s most celebrated names: Declan Hannon  of Limerick, pictured above alongside  Shane Kingston of Cork, John Conlon of Clare, and Conor Whelan of Galway.

Inspired by the traditional “Poc Fada” competition, the challenge has been reimagined to reflect the fast-paced nature of the modern game – rewarding teamwork, precision and speed.

Teams of up to six players take their positions at designated cones around the four corners of the pitch and pass the sliotar in the quickest time to complete the circuit.

Rules:

The stopwatch starts when the first sliotar is struck
The sliotar must travel beyond each of the six cones placed around the pitch.
The challenge ends when the sliotar returns to the starting player.

The Poc Tapa Challenge is open to all GAA and Camogie clubs nationwide, welcoming participants of all skill levels and ages.

To enter, teams must film their fastest time completing the challenge on a smartphone, ensuring a stopwatch is visible throughout the footage. Videos must be filmed from the centre of the pitch and submitted via X @eir or Instagram @eir.ireland using the hashtags #eirforall and #PocTapa before Wednesday, 25th June.

Last year’s final saw local Wexford rivals go head-to-head, with Craanford GAA Club emerging victorious with an impressive time of 35 seconds, closely followed by Tara Rocks GAA Club, which finished as runners-up with a time of 50 seconds.

eir has further strengthened its commitment to Gaelic games by becoming the official sponsor of the U16 Camogie All-Ireland Championship. This new three-year partnership underscores eir’s commitment to inclusivity in sport and grassroots development across Ireland.

“We’re excited to launch the third year of the ‘eir for all’ Poc Tapa Challenge, building on the participation and enthusiasm from clubs nationwide,” said Susan Brady, Managing Director of Consumer and Small Business at eir.

“As Ireland’s leading telecommunications provider and a proud partner of the GAA, eir is committed to strengthening communities by supporting local clubs and creating opportunities for players of all levels.”

“This year, we’ve expanded our commitment by supporting the next generation of female athletes through our new three-year sponsorship of the U16 Camogie All-Ireland Championship and as Official Telco Partner of the Camogie Association. Additionally, with the launch of eir Wide-Fi powered by WiFi 7, we’re ensuring GAA supporters stay connected like never before with lightning-fast streaming and seamless connectivity.”

“At its heart, the GAA is about community and connection – values that are brought to life through initiatives like the ‘eir for all’ Poc Tapa Challenge,” added GAA President Jarlath Burns.

“It’s a celebration not just of skill and speed but of the community spirit that brings all our clubs together. I’d like to take this opportunity to commend eir for their continued commitment to Gaelic games, both through their championship sponsorship and their investment in grassroots development.”

“Opportunities like these to represent your club on the pitch at Croke Park create lifelong memories and strengthen the ties that make our Association so special.”

Further Reading for Sport for Business members:

eir Sponsorship Extending to Camogie

 

SPORT FOR BUSINESS PERSPECTIVE

All of the GAA Championship partners have to find their niche in which to gain exposure beyond the branding in stadia and online.  eir choosing a competition that is based on speed and connection is a smart way to spread their message.

WHAT’S UP NEXT?

The closing date for submitting entries is June 25th.

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The GAA, Camogie Association, Allianz, AIB and Bord Gais Energy from the GAA Championship sponsors are among the 300+ members of the Sport for Business Community. Our community includes all of the leading sports and sponsors, as well as commercial and state agencies.  Our Gaelic Games coverage is in partnership with AIB.

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