The worlds of football, fantasy games and betting are drawing ever closer and BoyleSports have just signed a deal with 20Shots to kick off a new free to play fantasy game as part of its Boylesports App.

20Shots is the creator of Fantasy5, an existing and already popular free-to-play football game based on the world’s most popular Fantasy Football platform, the official Fantasy Premier League.

It will now be exclusively hosted in the UK and Ireland on the Boylesports app.

Players of the BoyleSports Fantasy5 game will be asked to pick five players from five different Premier League games each week to beat a Fantasy Points Projection, with a weekly jackpot of €10,000 up for grabs if each of the five players beat their target.

BoyleSports are also offering free bet consolation prizes on a weekly basis, as well as weekly, monthly and seasonal prizes including a PS5 and a football shirt of the winner’s choice.

It will be limited to Over 18 players on the app.

“We’re excited to partner with the excellent team at 20Shots to exclusively launch BoyleSports Fantasy5 game, in order to increase our free-to-play offering, for both new and existing customers.”

“Free-to-play games are a growing and important part of our proposition. We hope our customers will enjoy the weekly BoyleSports Fantasy5 game as an additional & innovative option on the BoyleSports app.”

 

Sport for Business Perspective

More extensive regulatory control of the way in which betting services are allowed to promote themselves is coming down the line in the UK and likely to follow in Ireland. There is a growing sense of discomfort over the extent to which sponsorship and TV advertising around the Premier League in particular is now dominated by betting brands.

Moving deeper into free to play and fantasy games is a way in which companies may be able to retain loyalty among existing users and possibly even continue to promote the brand even under whatever new regime is coming.

Betting remains a popular and fully legal activity and the companies that are regulated on this side of the world are at least making efforts to be ‘good citizens’ when it comes to problem gambling.

There will be those however who will be uncomfortable with this latest move into ‘gambling for fun’ territory.