Lidl and the Ladies Gaelic Football Association have continued the build-up to this weekend’s All Ireland Semi-Final between Dublin and Armagh with the release of a new experiential video following the game day experience of Dublin’s Carla Rowe.

Rowe is an ambassador for Lidl’s One Good Club initiative and a key member of the Dublin team going in search of a fourth successive TG4 All-Ireland Ladies Senior Football title.

The Clann Mhuire player, from the North County Dublin countryside, collected her third All-Ireland Senior medal in 2019 – and a third All-Star award.

In this video, created by Fifty-Three Six, Rowe takes us behind the scenes as Dublin booked their place in the knockout stages against Waterford earlier this month.

It contains some stunning overhead shots from a drone that was flying overhead, at a great height for parts of the game.

“We always talk about the white line mentality – when you cross the line, you’re in match mode,” she says.

“Working hard, linking play, if she attacks, I’m going to have just as much energy to counter-attack.”

A Year Like No Other

Speaking to us earlier in the week about the video Rowe revealed that “This has been a year like no other and, as an ambassador for the Lidl One Good Club programme, I’m fully aware of how difficult it has been for so many people around the country from both a physical and mental health perspective.”

“With that in mind, the support we continue to receive from the Dublin fans is a huge motivation and we are determined to do them proud whether we can see them or not.”

“While they haven’t been able to watch us in person this year, I hope this video gives them a taste of the 2020 championship experience from home and whets their appetite ahead of the semi-final this weekend.”

Dublin will play Armagh in the TG4 All-Ireland Senior Championship semi-final this Saturday, November 28, at Kingspan Breffni, Cavan. The game throws in at 4-30 PM and will be televised live on TG4.

Lidl One Good Club™ is a five-step youth mental health awareness programme for local clubs, developed in partnership with the Ladies Gaelic Football Association (LGFA) and Jigsaw – the National Centre for Youth Mental Health.

 

 

Sport for Business Partners