The 2024 Irish Life Dublin Marathon generated an impressive €23.79 million in economic impact, according to an independent Economic Impact Assessment by University College Dublin.
With every €1 spent by attendees or organisers, an additional €2.29 was injected into the local economy, benefitting Ireland’s hospitality, transport, accommodation, and small business sectors.
Now gearing up for its 2025 edition on Sunday, 26th October, the marathon is cementing its status as one of Ireland’s largest mass participation events. Tens of thousands of runners will once again take to the streets, cheered on by over 330,000 spectators, supported by 2,000 volunteers, and running for more than 120 charity partners — all part of a powerful celebration of endurance, inclusion, and community spirit.
“The impact this event has on communities, charities, and the national spirit is immeasurable,” said Jim Aughney, Race Director of the Irish Life Dublin Marathon. “It’s not just about crossing the finish line — it’s about resilience, connection, and pride.”
The event’s growing social and cultural value is reflected in the rising popularity of running across Ireland.
Jessie Barr, Sport Psychologist, credits the surge in running club participation for shifting perceptions of the sport: “Running has traditionally been seen as a solo pursuit, but we’re now seeing a powerful shift towards a collective, community-driven experience,” she said. “Training with others builds motivation and belonging — key ingredients for performance and personal satisfaction.”
This enthusiasm is evident not just on marathon day. Irish Life’s Dublin Race Series — including the sold-out Half Marathon and Fingal 10km — continues to attract thousands of runners at all levels.
The Frank Duffy 10 Mile is also drawing strong demand, as more people use these races to train toward the marathon distance or simply to take part in high-quality events.
Irish Life CEO Declan Bolger described the marathon as a reflection of the company’s values: “We are incredibly proud to support an event that exemplifies health, inclusion, and community connection. The Irish Life Dublin Marathon shows how sport can inspire and unite us, while driving real social impact.”
Participants like Dublin City Half Marathon winner Nichola Sheridan are already looking ahead to the big day: “There’s something magic about the Dublin Marathon — the sense of community, the roar of the crowds. Whether you’re chasing a PB or just soaking up the energy, it lifts you every step of the way.”
For those still hoping to participate in the sold-out event, a transfer window will run from July 24th to August 26th, 2025, with returned entries available for resale from July 18th via the official marathon website. A refund window for marathon entries will be open from July 3rd to 16th.
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SPORT FOR BUSINESS PERSPECTIVE
The intangible benefit of the event may indeed be immeasurable but the economic value is important in creating the right calling card to make sure that the street closures and the transport amendments remain a decision that is easier to take.
WHAT’S UP NEXT?
This year’s Irish Life Dublin Marathon will take place on Sunday, October 26th
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