With the Dublin City Half Marathon fast approaching, participation levels continue to rise, but organisers and partners believe that perception, rather than physical ability, remains the biggest barrier to entry.
According to Decathlon Ireland, the Official Sports Retail Partner of the race, widespread misconceptions around running are preventing many would-be participants from ever reaching the start line.
As part of its activation around this year’s event, Decathlon has launched a “Marathon Myths Busted” campaign, designed to challenge those assumptions and position the half marathon distance as more accessible and inclusive than often perceived.
Speaking as part of the campaign, Graham Mahon, Community Engagement Leader at Decathlon, said that self-doubt remains one of the biggest hurdles. “Time and again, we see people underestimate themselves. The idea of a half marathon can feel overwhelming, but when you strip away the myths, it becomes much more achievable,” he said.
Among the most common misconceptions identified is the belief that participants need to already be “fit enough” before beginning training. In reality, structured programmes are designed to build fitness progressively, lowering the barrier to entry for first-time runners.
The perception of running as a solitary pursuit is another key myth being challenged. Dublin’s running ecosystem continues to expand, with clubs and social groups providing support networks that are increasingly important in encouraging participation and retention.
Time commitment is also frequently overstated. For many, three to four training sessions per week can be sufficient preparation, making the distance compatible with busy professional and family lives.
From a commercial perspective, Decathlon is also addressing cost as a barrier. By promoting access to affordable, performance-driven gear, the retailer is aligning its brand proposition with inclusivity and participation growth.
Finally, the campaign challenges the notion that events are only for those chasing competitive times. For a significant proportion of entrants, completion and personal milestone achievement are the primary motivations, a trend reflected across mass participation events globally.
The campaign is fronted in collaboration with the Dublin Marathon Group, seeking to widen access to the event.
With race day on the May Bank Holiday weekend drawing closer, the message the clear message is that participation is not defined by pace or experience, but by willingness to start. In that context, initiatives such as “Marathon Myths Busted” highlight the evolving role of brand partnerships in breaking down barriers and driving engagement in mass participation sport.
Image Credit: Dublin Marathon Group
The Dublin Marathon Group and Decathlon mentioned in this story are full members of the Sport for Business community.
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