Olytico’s November 2025 analysis of Irish Sport on Social Media covers 11,650 posts, 6.34 million public engagements, and a Troy Parrott inspired 27 million TikTok views.
Whilst activity fell across all platforms, X (-18%), Facebook (-15%), Instagram (-31%), and TikTok (-20%), engagements per platform increased significantly +155% on X, +62% on Facebook, +25% on Instagram, and a record 2.37 million TikTok engagements (+112%).
Ireland Football were the standout performers of the month, leading engagements per post on both X and Instagram.
The Men’s National Team dominated the analysis: their most-engaged X post surpassed 140,000 engagements, with the associated RTÉ footage exceeding 17 million views.
On TikTok, Ireland Football accounted for the top 15 most-viewed posts, led by the Parrott hat-trick compilation post, which has generated 4.4 million views and 410,000 engagements to date.
Today, in the second of four articles on the Social Media metrics from last month, we are focusing on Instagram.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will look this week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
November 2025 Highlights on Instagram
Instagram activity fell 31% to 2,552 posts and yet, similar to X, saw a substantial, in this case 25% increase in engagements, to 4.7 million.
The NIFL (392,-25%) were the most active account on the platform as they featured some Oliver Devlin magic, closely followed by the League of Ireland (320, -51%) and Ireland Football (202, -12%).
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View this post on Instagram
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Ireland Football (12,078, +163%) topped the average engagement per post chart, with the GAA (5,151, +50%) in second as the stars arrived on the orange carpet for the PwC All-Stars, and Irish Rugby (3,559, -38%) in third.
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View this post on Instagram
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The Northern Ireland account (2,436, +120%) featured Conor Bradley in a colab with Liverpool for their top post of the month, and the LOI Women’s Premier Division (395, +87%) crowned Kelly Brady as the SSE Airtricity Women’s Premier Division Player of the Year for 2025.
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View this post on Instagram
Badminton Ireland (10,941) claimed the top spot for ‘highest engagements per 1,000 followers’ as they found a novel way for the top players to promote the AIG Victor Irish Open.
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With close to 180,000 public engagements to date, the full-time graphic from the match against Hungary, claimed Ireland Football the most engaged with Instagram post in November.
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X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Check out more of our Sport for Business coverage of Social Media
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