It was another bumper month for Olytico’s Sport for Business social media analysis, with 13,425 posts and close to 6 million engagements across X, Facebook, and Instagram.

July’s TikTok analysis (to be published on Thursday) includes over 600,000 engagements and close to 8 million views, along with the answer to an all-important question.

It’s important to note and recognise that several of the individual successes came towards the end of July and that the data reflects up to midnight on 31st July. The remainder of the Games will be picked up in our August Report.

In the infographics that form part of this analysis, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content.

X Analysis – Monday 12th August
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August

It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.

 

July 2024 Highlights on Instagram

 

 

Instagram activity rose 22% to 3,244 posts, and engagements increased 32% to 4.71 million.

In 2023, the number of engagements from 2,215 posts was 3.6 million engagements.

The League of Ireland topped the Instagram activity charts for the fourth month in a row (512, +10%); their top post showed Ireland’s new manager watching Shelbourne Rovers in European action from the stands.

 

 

View this post on Instagram

 

A post shared by League of Ireland (@leagueofireland)


They were followed by Athletics Ireland (279, -19%) as they wished their athletes success on departure for France, and the Ladies Gaelic Football Association (240, +33%) as Kildare and Roscommon battled it out at the National U17 PDP Festival Day at the GAA National Games Development Centre.

 

 

 

Swim Ireland (130, +97%) celebrated the dedication and hard work that went into Mona McSharry’s success in Paris, and Horse Sport Ireland (107, +88%) kept us up to speed with all the action from Versailles.

 

 

View this post on Instagram

 

A post shared by Swim Ireland (@swimireland)

 


Irish Rugby (9,610, +26%) topped the average engagement per post chart, followed by the GAA (7,688 +113%), who took us pitchside in the immediate aftermath of the All-Ireland Senior Football Final, and Ireland Football (5,300, +13%), which confirmed Heimir Hallgrímsson as the new Head Coach of the Senior Men’s National Team.

 

 

View this post on Instagram

 

A post shared by Official GAA (@officialgaa)

 

View this post on Instagram

 

A post shared by Ireland Football (@irelandfootball)


The Gaelic Player’s Association (445, +141%) announced BPerfect Cosmetics as their Official Diversity and Inclusivity Partner, and Golf Ireland (126, +103%) announced their new #GolfLikeMe initiative.

 

 

View this post on Instagram

 

A post shared by Golf Ireland (@golfirelandofficial)


At the time of analysis, this post from Irish Rugby was the most engaged with post on the platform in July, with over 56,000 public engagements.

 

 

View this post on Instagram

 

A post shared by Irish Rugby (@irishrugby)


X Analysis – Monday 12th August
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August

 

 

If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com

 

 

Sport for Business will host its annual Sponsorship Showcase event in Dublin on Thursday morning, October 10th. This is one of many events planned for the remainder of 2024.

Register your interest to attend a Sport for Business event here.

 

The IRFU, GAA, FAI and Sport Ireland Ireland are among the 300 organisations, which include all the leading sports and sponsors, as well as commercial and state agencies, that are members of the Sport for Business community.

Find out more about joining us today.

Check out our upcoming events to discover ways of connecting in person with our membership.