It was another bumper month for Olytico’s Sport for Business social media analysis, with 13,425 posts and close to 6 million engagements across X, Facebook, and Instagram.
July’s Instagram analysis which we published yesterday showed growth from 3.6 million engagements to 4.7 million over the last 12 months.
Today’s look at TikTok reveals over 600,000 engagements and close to 8 million views, along with the answer to an all-important question.
It’s important to note and recognise that several of the individual successes came towards the end of July and that the data reflects up to midnight on 31st July. The remainder of the Games will be picked up in our August Report.
In the infographics that form part of this analysis, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content.
X Analysis – Monday 12th August
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
July 2024 Highlights on TikTok
298 TikToks (-12%) were published by Sport for Business members in July, which resulted in 608,793 engagements (-36%) and 7.99 million views (-41%).
Looking at a comparison to 2023, the number of TikTok’s published has only risen from 252, but engagements are up from 410,983, and views have almost doubled from 4.37 million.
Ireland Football (2.5 million), the URC (1.06 million), and Ladies Gaelic Football (1 million) topped the view counts.
The Ladies Gaelic Football account topped the activity charts with 70 TikToks, with this wholesome content their most viewed post.
@ladies_gaelic_football Nothing like teammates 👭👭👭 #u17 #pdp #lgfa #gaa #keepingthenetwide #gaa #fyp #foryou #foryoupage #national #keepingthenetwide #festival #friends #teammates ♬ Originalton – Marie🎃
In second, the URC (29) highlighted some sublime ball skills from Sacha Feinberg-Mngomezulu, and in third Team Ireland (22) took us behind the scenes with Sarah Lavin as she had her fitting for Ireland’s Opening Ceremony outfit with designer Laura Weber.
@urc Sacha Feinberg-Mngomezulu’s crazy ball skills ⚽️ #rugby #rugby #unitedrugbychampionship ♬ som original – AstrooSpace
@teamirelandolympic 𝐂𝐞𝐫𝐞𝐦𝐨𝐧𝐲 𝐰𝐞𝐚𝐫 𝐟𝐢𝐭𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐒𝐚𝐫𝐚𝐡 𝐋𝐚𝐯𝐢𝐧 𝐚𝐧𝐝 𝐋𝐚𝐮𝐫𝐚 𝐖𝐞𝐛𝐞𝐫 ✨ Doesn’t she look amazing?! 🥺 #TeamIreland | #Paris2024 #athletics #fashion #olympics #irelandolympics #irishsport #fyp ♬ Falling Angel – HCTM
When ranked by average engagement per post, Ireland Football (18,637) topped the charts, followed by League of Ireland (6,058), who had the most shared piece of content with this goal from Sligo Rovers, and Irish Rugby (4,512) as Ciaran Frawley dropped Ireland to a famous win in South Africa.
@leagueofireland What a goal 😂😂 #LOI | @Sligo Rovers FC ♬ original sound – League of Ireland
@irishrugby What a win! 💚 #TeamOfUs ♬ Black Friday (pretty like the sun) – Lost Frequencies & Tom Odell
Ireland Football once again claimed the top TikTok in July as they asked the WNT squad, “What is the best accent in Ireland?” with the content generating over 1.5 million views to date.
@ireland The best Irish accent is… 🤔😅 #coygig #irelandwnt #ireland #fyp ♬ original sound – 🦆
X Analysis – Monday 12th August
Facebook Analysis – Tuesday 13th August
Instagram Analysis – Wednesday 14th August
TikTok Analysis – Thursday 15th August
Analysis per 1,000 Followers _ Friday 16th August
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Sport for Business will host its annual Sponsorship Showcase event in Dublin on Thursday morning, October 10th. This is one of many events planned for the remainder of 2024.
Register your interest to attend a Sport for Business event here.
The IRFU, GAA, FAI and Sport Ireland Ireland are among the 300 organisations, which include all the leading sports and sponsors, as well as commercial and state agencies, that are members of the Sport for Business community.
Find out more about joining us today.
Check out our upcoming events to discover ways of connecting in person with our membership.