England Rugby has extended its service agreement with Irish ticketing company Tixserve with a new four-year contract.
As part of its digital transformation process, England Rugby is making sure there is a fan first approach putting technology at the heart of ticket holders’ experience when attending matches at the iconic 82,000 capacity Twickenham Stadium.
Since joining forces with Tixserve in 2019, England Rugby has delivered almost two million digital tickets to fans visiting the home of rugby.
The Tixserve solution enables England Rugby to provide a service that goes beyond efficient ticket delivery and forwarding, providing invaluable insights into ticket holders and tailored messaging opportunities that further add to their match-day experience.
“Tixserve has become an integral part of not only the supporters’ match-day experience but also our own digital and data strategy internally,” said Steve Kitcher, RFU Head of Ticketing.
“The insight on whose attending matches is invaluable to us and our sponsors.”
“Also of equal importance is the feedback we get from Twickenham Stadium app users, which has been extremely positive, so we know our supporters are pleased with it too.”
“England Rugby is one of the most prestigious brands in sport and in 2019 pioneered the digital transformation of ticketing in conjunction with Tixserve,” added Tixserve’s Managing Director, Patrick Kirby.
“We are immensely proud of our collaborative business relationship with the RFU that has resulted in the evolution of our platform to be a market-leader in the provision of proven and scalable mobile distribution and engagement services.”
“Tixserve continues to invest in product innovation, and we look forward to rolling out the next generation of our solution for England Rugby and our other blue-chip clients over the coming months.”
Tixserve was shortlisted for the Sports Business of the Year Award at the Irish Sport Industry awards this year.
The company was founded by Patrick and James Kirby in 2017 and is based out of Maynooth University. It also works with Celtic Football Club, the Principality Stadium in Cardiff, Scottish Rugby and Ed Sheeran.
