The Ladies Gaelic Football Association has launched Talk a Small Game, a new nationwide campaign supported by Sport Ireland through its Her Moves initiative, with the aim of ensuring young girls’ voices are heard, valued and placed at the centre of their sporting experience.

Across clubs and communities, the language of sport is often framed around “playing a big game” – results, performance targets, harder training and the pressure to win. But research and direct conversations with young players tell a different story. For many girls involved in Gaelic football, the moments that matter most are not found on the scoreboard.

Instead, they are rooted in belonging, fun and connection – the joy of being part of a team, shared laughter with friends, and small experiences that make the game feel welcoming and uplifting. Talk a Small Game is built on a simple idea: when adults genuinely listen to girls, rather than speaking for them, they gain a clearer understanding of what keeps them involved in sport.

The campaign manifesto amplifies the voices of young players, highlighting moments they say define their love for the game. These include the cheer from a grandparent on the sideline, the giggles during warm-ups, the pride of catching a high ball because it “felt like flying”, and the quiet encouragements and conversations that have nothing to do with winning. While often described as “small”, the campaign argues these experiences are central to sustaining participation.

Through Talk a Small Game, the LGFA is inviting clubs, coaches and volunteers to reflect on their approach and re-engage with players in a more meaningful way. The campaign will roll out through a six-part video series and a suite of practical supports designed to help adults create environments where girls feel respected, heard and empowered. Clubs are encouraged to facilitate conversations with young players, embed their perspectives into coaching and club culture, and share their own “small game” moments.

“Our girls have been telling us what matters most to them, sometimes quietly and sometimes in ways we’ve overlooked,” said LGFA President Trina Murray.

“Talk a Small Game asks us all to pause, listen, and recognise that joy, connection and belonging are the foundations of lifelong participation. When we understand their game, we keep them in the game. When we hear what they truly love about Gaelic football, we gain the insight we need to help keep them playing, thriving, and connected. The LGFA is calling on everyone involved to stop talking big and start listening small.”

 

Image Credit: LGFA and Her Moves

 

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