Linked In has joined the growing surge of social media companies taking an active role within sports sponsorship by signing up as a national sponsor of the Women’s Euro Championship Finals in England this summer.
The sponsorship activation will be based around how the social network can support and empower women and the tagline ‘Make Work Work for Women’.
It joins TikTok who earlier this month signed up as the title sponsor of the Women’s Six Nations Rugby Championship and also as a partner of the Men’s tournament.
“At LinkedIn, we’re championing a gender-equal world that’s diverse and inclusive,” said VP of Communications and Brand at the company, Ngaire Moyes.
“The tournament is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements.”
“Off the field, we’re increasingly seeing sports professionals use LinkedIn to share interesting stories and insights into their careers, and we know how powerful they can be to encourage and inspire others.”
“The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition,” added Guy Laurent-Epstein, Director of Marketing at UEFA.
“This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences.”
Over 500,000 spectators are expected to attend the games taking place across England between July 6th and 31st. Northern Ireland have qualified for the finals for the first time and have been drawn in a group alongside England, Norway and Austria.
Lego, Pandora and Starling Bank are the other National Sponsors on board to date, with Heineken, Visa, Adidas and Just Eat among the Global sponsors of UEFA Women’s Football
