A round-up of the multiple announcements and activities that were unveiled or undertaken by Sport for Business members to mark International Women’s Day 2022…

 

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The Olympic Federation of Ireland announced the establishment of a Gender Equality Commission, a sub-committee of its Board.

It will be chaired by Lochlann Walsh and will include the expertise and experience of Deirdre Carbery, Bernard Dunne, Lisa Fallon, Rob Hartnett and Cliona O’Leary.

The initial two key areas it will seek to make a difference in are visibility and the gender imbalance in high-performance coaching.

Read more about the Commission here.

 

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Sky Ireland, Primary Partner of the Republic of Ireland Women’s National Team, announced a bursary designed to support senior women’s players on their paths outside of football.

Sky Ireland was revealed as the WNT’s first-ever standalone primary partner last Autumn and this is a significant statement of support for the players to go alongside the promotional heft they have put behind telling their story.

Launched at an event in Dublin, the ‘Sky WNT Fund’ will award a minimum of €25,000 this year, to assist five Women’s National Team players with their academic studies and career development off the pitch.

Read more about the bursary here.

 

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“The Greatest gift a girl can get is a love of sport. The greatest gift a parent can give is to make it happen.”

To mark International Women’s Day 2022, the Ladies Gaelic Football Association introduced the first in a series of specially-commissioned videos focusing on the vital roles that parents and guardians can play in the lives of players.

‘The Greatest Gift’ video series has been funded by Sport Ireland Special Project funding and shines a light on the powerful and positive impact that parents and guardians can have as players make the journey from their fledgling steps as young girls to adult stars.

To kick off the four-part video series, which was filmed on location at the Donaghmore-Ashbourne club in county Meath, we meet Saedbh, who is a little overawed as a young girl by the older players at her local club.

Watch the video here.

 

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Sport for Business published our latest update on the amount of coverage devoted to Women’s sport across Irish mainstream and online media.

The figure of 9.82 per cent is up on where it was when we started this exercise in March 2020 but still substantially short of where it should be to qualify in any way as heading towards equal.

Take a look at some of the elements that make up the number and at how each of the individual media is performing here.

 

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To mark International Women’s Day, KPMG announced a new partnership with one of Ireland’s leading jockeys, Rachael Blackmore.

The two-year deal will see Blackmore come on board as a KPMG ambassador as she looks to build on her incredible achievements in 2021.

These included becoming the first female jockey to ride a winner in the Champion Hurdle on Honeysuckle at the Cheltenham Festival; the first female to win the Ruby Walsh Trophy for leading jockey in Cheltenham riding an incredible 6 winning horses during the four-day festival and less than a month later becoming the first female ever to win what is widely regarded as horse racing’s biggest and toughest race, the Aintree Grand National.

She was named the RTÉ Sports Personality of the Year and the BBC World Sports Personality of the Year, as well as picking up a host of other awards from the Irish Times, Irish Independent, Her Sport and others.

KPMG is a long-term supporter of women’s sport in Ireland, and strives to create equality between men and women’s sport in Ireland, having previously supported the 20×20 campaign, and recently announced a four-year extension to its’ partnership with Irish golfer, Leona Maguire.

Read more about the new partnership here.

 

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