For those looking to experience The Masters Tournament beyond the traditional sofa-and-screen setup, Pitch Dublin is offering something closer to a corporate hospitality experience—with a distinctly participative twist.
Blending live coverage of Augusta with its indoor golf simulator offering, Pitch has positioned its Masters activation as the closest many in Ireland will get to a corporate box-style experience around one of sport’s most exclusive events.
The concept is simple but effective. Guests can watch the action unfold from Augusta National while also stepping into the simulator bays to play, effectively combining premium viewing with participation.
That is a combination that resonates strongly in a B2B and client entertainment context, where Golf is already strong through the concept of the Pro-Am.
Recreating Augusta in Dublin
Adding to the authenticity, Pitch is also introducing a themed Masters menu, inspired by the famously traditional food offerings at Augusta.
From pimento cheese sandwiches to classic Southern-style staples, the detail is designed to mirror the iconic hospitality associated with the Masters.
While few can access Augusta in person, activations like this show how global sporting events can be effectively localised.
By combining live broadcast, participation and themed hospitality, Pitch Dublin is tapping into the enduring appeal of the Masters while creating something tailored to an Irish audience.
For those interested, bookings can be made here: https://pitch.tripleseat.com/party_request/46470
Image Credit: Sport for Business
KPMG, Golf Ireland and Forefront Sports, together with Teneo, Whoop and Pitch from this weeks coverage of the 2026 US Masters, are full members of Sport for Business. If you would like to join them and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.
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