Tennis
With the Australian Open in full swing in Melbourne, HSBC has come on board as a four year partner of the Lawn Tennis Association in the UK as title sponsor of what will now be known as the HSBC Championships at Queens Club in London. It also sees the addition of a WTA tournament alongside the Men’s ATP event, a first in London outside of Wimbledon for a remarkable 50 years.
Rugby
The English Rugby Football Union have signed up John Lewis Money as an official partner. The agreement will include match tickets and digital assets as well as branding at Allianz Stadium in Twickenham from the opening game there in the Guinness Men’s Six Nations.
Rugby
South Africa Rugby has signed a four year extension to its partnership with Coca Cola.
Rugby
BKT has been announced as the fifth official partner of Six Nations Rugby, after Guinness, IHG, Breitling and Sage. The title sponsor of the United Rugby Championship will be the official tyre partner of both the Men’s and the Women’s Six Nations Tournaments.
Golf
Travel Technology company HotelPlanner has become the new title partner of the PGA Challenge Tour, seen as the development tour for players trying to advance to the main Tour.
F1
Gordon Ramsay has signed up to prepare cuareted menus in the F1 Garage concept that will be present for ten Grand Prix this season starting at Miami and including in Monaco and Las vegas where the concept was trialled last year.
Ireland
Allianz Extends GAA Partnership to 2030
McCann Fitzgerald Sign Premium Partnership with KPMG Women’s Irish Open
Evoke Named as Media Partner of Vhi Women’s Mini Marathon
DHL Confirmed as Partners of Lions Tour 2025
Lidl Back for 8th Year of Sponsorship of Comórtas Peile
Irish Brand Harris Group Takes on Superbike Sponsorship
SPORT FOR BUSINESS PERSPECTIVE
All retail stores are in competition with their own and their rivals online offerings do making it an experience is important. Having the space in Ballymun to be imaginative means that Decathlon can lean into this better than most.
WHAT’S UP NEXT?
We hope to use a Decathlon space in 2025 to host a Sport for Business event.
MEMBERSHIP AND EVENTS
Decathlon and Sports Direct are two of the leading sports retailers that are full active members of the Sport for Business community.
The Sport for Business Membership comprises nearly 300 organisations, including all the leading sports and sponsors, as well as commercial and state agencies.
