Lucozade Sport is bringing in some powerful ambassadors for the second year of its Club Crusade campaign. It has also signed up with Azzurri Sport in Waterford to provide a wider range of merchandise to participating clubs.
Read MoreSport for Business caught up with An Post Director of Communications and Corporate Affairs, Barney Whelan to explore the reasoning behind the sponsorship of the An Post Rás and how it is to be activated this year.
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Ulster Bank is extending its three year partnership as Community Rugby Partner opf the IRFU to include an annual season end awards night for the stars of club rugby.
Read MoreMunster came up short but every cloud has a silver lining, and the economic benefit of having two French clubs in the Heineken Cup Final on May 18th could be worth an additional €14.5 million to the country.
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Aviva used its advertising space at the FIFA World Cup Qualifier against Austria to promote its Fan Pic, an experience that lengthen’s a fans engagement with an event and is proving a real Irish success story.
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