‘Thanks, Mum’ medal surprise
Amid all the millions spent, it is often the small details that make all the difference to a sponsorship activation. When Michael McKillop won Paralympic Gold for Ireland, he had a surprise in store.
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Tag: activation
Providence raising game for sailing team
The sponsor of the Irish Olympic Sailing team brought a group of media and staff onto the water of Dun Laoghaire Harbour yesterday to illustrate the skills required to compete at the highest level.
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Three takes aim with hurling viral
Three is taking aim at Guinness as it activates its sponsorship of Waterford Hurling in advance of Sunday’s Munster Hurling Final. See how they have hit the mark with a video already viewed nearly 10,000 times.
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Team Ireland gains from Investec Cup
The Irish Women’s Hockey team is playing in the Investec London Cup, another major sponsorship from the international bank that is one of the world’s largest sporting sponsors
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The future of media in sport and society
In a rapidly changing information environment what will the future present to sports fans as ways of experiencing events?
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