IRB points toward better activation
The local activation of an international deal always needs to be thought through carefully so that it is relevant to the right audience. The IRB and Emirates showed how this week.
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Tag: activation
GAA Looking Forward with Activations
The Annual Report of the GAA’s Director General highlights problems of funding and emigration; the way the association has to promote live attendance and how it has activated partnerships with key sponsors.
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Lucozade Sport and the RBS Six Nations
The newest name on the roster of brands looking to activate sponsorship around this year’s RBS Six Nations Championship is Lucozade Sport.
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Guinness and the RBS Six Nations
On the eve of Ireland against England at the Aviva Stadium we look at how Guinness has made the most of it’s sponsorship across the RBS Six Nations tournament and it’s competing teams and players.
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A nod to history, a vision of the future
As part of it’s sponsorship of the RBS Six Nations Accenture, a founder member of Sport for Business, hosted an exciting Sport and Technology showcase. See a glimpse back in time and a clear vision of the future…
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