Paddy and the Pac-Man
Paddy Power have released a smart piece of ‘throwaway’ marketing to promote having a bet on how the big fight this weekend will be decided…
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Tag: Digital Sport
Twitter Points to Ticketing Future
Could an NBA playoff game in Atlanta point to a new future for ticket sales to Croke Park and the Aviva Stadium…
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Sport as a Driver of Consumer Electronics
Figures published in the US this week suggest that sports fans are more likely to own big screens to watch events but are also switching to mobile to get their content as they want it…
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8 Digital Sport Lessons from March Madness
8 Take Aways from the sports marketing masterclass that is March Madness in the US…
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RTÉ Records Digital Victory in Rugby
RTÉ has revealed a rise of over 60% in digital content consumption around this year’s dramatic RBS 6 Nations Rugby. Visits to the dedicated site rose from..
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