We were joined by Team Teneo at The Sporting Year Ahead to look at their detailed research on our sporting habits, consumption and passions.

It’s a fascinating insight into the way in which 2020 changed us from how and where we watched, to how we used technology and what the identifiable trends are for 2021 in sponsorship, broadcast and so much more.

Mick O’Keeffe, Peter Sweeney, Rob Pearson and Caroline kelly were our guides through the data. If you are in the business of sport it is very much worth a look.



Sport for Business Partners