AIB emerged as the sporting winners in an industry-wide survey asking the question of ‘Who won the Summer of Sponsorship?’ undertaken by Onside Sponsorship and revealed this morning at an Irish Marketing Institute breakfast at the Aviva Stadium.
Vodafone took the spoils in the non-sporting category and Lidl, Heineken, Bord Gais Energy, Heineken and AIG also came out with flying colours.
In terms of public appeal there was a wider spread of responses in terms of who was found to be most appealing with Three, Vodafone and Heineken all showing up well across both sporting and non-sporting categories.
Diving deeper into the industry-specific survey AIB emerged with a very strong rating of 76 percent of marketers rating their campaign as being effective.
In tomorrow morning’s Daily News Digest we will have a report on the presentation given by Brian Keating and Patrick Somers of AIB including the four pillars they chose to focus in in 2017 and how they moved from 30,000 video views of GAA content in 2013 to 20 Million and rising in 2017.as well as a powerful speech on resilience from Sarah Keane, President of the Olympic Council of Ireland.
We will also report on a powerful speech on resilience from Sarah Keane, President of the Olympic Council of Ireland.
From today’s Breakfast session check out these reports:
- Gerry Nixon of Vodafone on the Centre Stage partnership
- Garret Tubridy on the Bigger Picture of Government Partnership and the Women’s Rugby World Cup
- Irene Gowing and Sorcha Fennell Sheehan of Bord Gais Energy on Hurling to the Core
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