AI is the buzz across many sectors and sport is no different but we have perhaps been waiting for a consumer facing application that would bring it to life beyond the highest levels of performance and sports management.

This afternoon WHOOP, the human performance company, announced the launch of WHOOP Coach – an advanced generative AI feature – that promises to revolutionise the wearables market.

It takes an in-depth knowledge of a WHOOP member’s goals, their unique biometric data, and the latest performance science and generates highly individualized, conversational responses to their health and fitness questions – all within seconds.

WHOOP has long leveraged the power of machine learning to help members understand their data. Now with GPT-4, OpenAI’s most advanced generative AI system, WHOOP Coach is a revolutionary step forward in offering the most personalised on-demand health and fitness coaching available on the market today.

WHOOP Coach was developed to reimagine how members receive recommendations and guidance on their health and fitness. It takes proprietary WHOOP algorithms, a custom-built machine learning model, the latest in performance science and research, and a member’s unique biometric data to identify patterns and connections in their WHOOP Recovery, Strain, Sleep, Health, and Stress data.

Using OpenAI’s deep learning technology, WHOOP Coach can then produce responses to each member’s health and fitness questions instantly in over 50 different languages.

“There’s been a lot of hype about the promise of AI,” said Will Ahmed, Founder & CEO of WHOOP. “WHOOP Coach actually delivers on it. With the launch of WHOOP Coach, we’re now offering on-demand, personalized health and fitness coaching. This is the first of its kind and it will transform our members’ relationship with their data.”

“Integrating AI into the health and personal performance space can enable even more value from wearable technology,” said Brad Lightcap, COO of OpenAI (and long-time WHOOP member). “WHOOP Coach is an exciting application of GPT-4, and we’re eager to learn from WHOOP members on how our models are helping to unlock human performance.”

WHOOP’s band will be visible on Rory McIlroy over the coming days at the Ryder Cup and on Katie McCabe playing for the Republic of Ireland in Hungary tonight. It is probably also on the person training beside you in the gym.