August is an incredible month for the future of Women in Sport across the island of Ireland. The Women’s Rugby World Cup, the U18 European Basketball Championships and the UEFA U19 Championships taking place across Northern Ireland.
Electric Ireland are on board as sponsors of the latter and last night began running a TV ad in support of their partnership highlighting 11 year old Grace Montgomery from Ballyclare Irish Football Association Development Officer Niall Curneen.
The campaign will also be backed across social media and Radio with Cool FM.
Speaking to Sport for Business earlier this year when the partnership was announced Electric Ireland General mager Paul Stapleton told us “we believe this partnership provides a Game Changing moment for women’s football.”
“It demonstrates our passionate commitment to the community and it is our ambition to inspire the next generation of female footballers during the Championships and support the ambitious outreach to get more women playing football.”