Representatives from two key Government departments will outline Ireland’s new approach to international sports diplomacy at a stakeholder gathering in Cork tomorrow morning, Friday, 5th June.

Robert O’Driscoll, Director of the Global Ireland Unit at the Department of Foreign Affairs and Trade, and Ciarán Shanley, Principal Officer with the Sport Policy Unit at the Department of Culture, Communications and Sport, will address the group at the latest gathering of the Cork Sport 2040 group meeting on Friday, June 5th, at the National Rowing Centre in Farran, Cork.

The session will focus on Ireland’s first International Sports Diplomacy Strategy, Raising the Bar on Ireland’s Global Ambition 2026–2030, published earlier this year, which sets out a framework for how sport can strengthen Ireland’s international profile, deepen diplomatic relationships, and create economic, tourism, and cultural opportunities.

The strategy reflects the growing recognition of sport as a vehicle for soft power and international engagement, building on Ireland’s increasing role in hosting major events and developing overseas sporting partnerships.

Among the areas highlighted in the strategy are enhancing Ireland’s reputation through sport, supporting Irish sporting organisations and athletes abroad, strengthening links with the Irish diaspora, and leveraging global sporting events to drive trade, tourism, and investment.

O’Driscoll and Shanley are expected to discuss how the strategy can be implemented in partnership with stakeholders across sport, business, tourism and local government, with the Cork gathering forming part of wider engagement around the initiative.

Cork Sport 2040 is an initiative designed to harness the collaborative power of those interested in sport across the Cork region. It is being driven in its early stages by Maeve Buckley of Leading Sport, Sinéad O’Keeffe of Cork GAA and Rob Hartnett of Sport for Business.

The meeting will also provide an opportunity for stakeholders attending the event to discuss collaboration opportunities and the role that Cork and the wider region can play in supporting the strategy’s ambitions over the next five, ten, and more years.

The event will begin at 10 am on Friday, June 5th, at the National Rowing Centre in Farran Woods, Cork.

There are a limited number of places still available if you would like to join us.

 

 

 

 

RTÉ, The FAI and the IFA are full members of Sport for Business.

If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.

Image Credit: Sport for Business

 

ABOUT SPORT FOR BUSINESS

Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies, and public institutions through high-quality content, events, and insights.

Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.

Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practices, and make better-informed decisions. It positions sport not just as entertainment but as a vital contributor to Ireland’s social and economic fabric.

Find out more about becoming a member today.

Or sign up for our twice-daily bulletins to get a flavour of the material we cover.

Sign up for our News Bulletins here.