Daily Video – Season of Sundays
A picture tells a thousand words and Irish sport is fortunate to have two great photo agencies capturing the magic moments…
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Category: Sports marketing
Reaching Youth through ‘Sportertainment’
Sport long since crossed over into a non-linear world of entertainment, previews, analysis and engagement that starts and finishes long beyond the first kick or the last whistle. That’s why the battle for Sportertainment is getting hotter and hotter…
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Guinness Reach Back to Munster Glory
Munster’s historic 12-0 victory over New Zealand in 1978 is to be retold in a new Guinness ad campaign. Take a look with us at the moment that made a legend…
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Guest Post – Football Obsession
5 Key insights on marketing to Football Obsessed Teenagers – A special guest post from Niall Dowling of Atomic Sport…
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Best Irish Sporting Blogs
Throughout August we will be highlighting the best of Ireland’s sporting blogs. Today we look inside the mind of a runner…
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Guinness Bring Them Home
Guinness goes back in time with an All Ireland push for its Guinness + App and we find a prescient link between past and present hurling sponsorships…
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Sport’s Gravy Train Accelerating
Why sport will continue to draw in the massive revenues we have seen this summer…
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Daily Video – The Top World Cup Ads
The best of the 2014 World Cup Marketing – What’s your favourite?
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Official Vs Unofficial in Brazil
Insight from UK Agency Unruly reveals the winners and losers among brands so far at the World Cup. Lots of interesting comparisons…
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Friday Forum – Brand Quality
This week’s Friday Forum of Sports Marketing experts looks at issues surrounding brand ambassadors in the wake of Luis Suarez at the World Cup…
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