Cycling strikes Gold
Cycling has never been stronger across Britain and Ireland. The challenge now will be to maintain the interest generated by stars like Wiggins and Roche and make the sport relevant to as many as possible.
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Category: News Members
FAI staff facing cuts
The FAI has advised staff they will face a ten per cent cut in wages as the Association fights to stave off further redundancies and maintain the structures built up over many years.
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Twitter raises tensions at Olympics
It has upset traditional media, given a platform to disgruntled athletes and to fans, and been the most talked about brand at London 2012 without spending a cent. See just how Twitter has dominated the Games so far.
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Ulster Rugby welcomes new sponsor
Ulster Rugby is expanding the range of its commercial partnerships ahead of the start of the new rugby season. Find out who is the latest major brand to come on board and how business is important to the province.
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Man United show value of relationships
Chevrolet is to be the new shirt sponsor of Man United, a mere six weeks and one Global Head of Marketing after signing up as official auto partner. It echoes the strong presence of car brands in Irish soccer.
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Can Taylor beat the P&G ‘curse’?
P&G has been unfortunate with the sports stars that have been part of its promotions in recent years. The ‘curse’ seems alive and well during the current Olympics. Can Katie Taylor escape it?
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Sport for Business 20/20
In October 2012 Sport for Business 20/20 will bring together 20 sporting bodies and 20 commercial organisations to see how each of their needs might be addressed on a particular project in 2013.
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Swimming continues to make a splash
Swimming has had its issues but it remains among the most popular participation sports around the world. Centre stage at London 2012, we look at some of the initiatives aimed at keeping it there.
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‘Green Giants’ sought by Handball
The Irish Olympic Handball Association has launched ‘Green Giants’ a programme to attract players from other sports that might represent their country at an Olympic Games and forge a professional career in sport.
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Betting ‘scandal’ blows over for now
The betting ‘scandal’ that threatened the Irish Olympic team appears to be blowing over quickly but what are the relationships and rules that shape betting and sport. This week Sport for Business will investigate.
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