From a programme that attracted 4,000 employees to participate through to the most common phrase spoken by Irish colleagues in conversation about sport and three initiatives to make business better through sport.
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Pat Hickey has become only the second Irishman in history, and the first since 1980, to sit on the Executive Board of the International Olympic Committee.
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Adidas and Nike go head to head from this morning in what may prove to be the hottest contest of the London 2012 Olympic Games. We take a look at how the official and the unofficial brands are competing for hearts, minds and wallets.
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The ‘Socialympics’ has claimed its first casualty with a Greek triple jumper excluded from the Games after a racist tweet. We take a look at how some are looking to control the uncontrollable world of opinion.
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On the eve of the Olympics, former British Prime Minister Tony Blair has called for a greater emphasis on grassroots as opposed to just elite sport and urged sports governing bodies to direct resource in that direction.
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There are many reasons for business to develop a relationship with sport but few can be as powerful as the emotional affinity it generates. This reaction of fans to a sporting rival showed this recently in the GAA.
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Katie Taylor will carry the irish flag at the opening ceremony of the London Olympics on Friday night. Find out what she will do next and when she will step into the ring with the hopes of a nation on her shoulders.
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The Paralympic Games are enjoying a higher profile than ever before, aided by stars like Mark Rohan and by promotion like the ‘Superhuman’ video trailing Channel 4’s TV coverage of the Games.
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The Morton Games have attracted 60 athletes from overseas, many en route to the Olympics. We look at a chance for youth, an opportunity for smaller companies and how one athlete is bucking commercial restrictions.
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There is no official betting partner of the London 2012 Olympics but Paddy Power is sponsoring an egg and spoon race in London, France and claiming it to be the biggest athletics event of the year (in London, France)
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