Paddy and the Pac-Man
Paddy Power have released a smart piece of ‘throwaway’ marketing to promote having a bet on how the big fight this weekend will be decided…
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Category: Sports marketing
8 Digital Sport Lessons from March Madness
8 Take Aways from the sports marketing masterclass that is March Madness in the US…
Read MoreAdverts Made of More Awareness
We take a look at how a look to history has delivered beyond expectation for Guinness in terms of advertising awareness around the RBS 6 Nations…
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Behind the Scenes at RBS 6 Nations Launch
Creating original content is a way for sponsors to get deeper with the sporting properties they have invested in…
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Paralympian Star of Toyota Campaign
Paralympian Amy Purdy and Muhammed Ali make this weekend’s Toyota Superbowl ad something a bit special…
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Super Bowl Alternatives
We take a look at how You Tube is trying to steal the half time audience at next weekend’s Superbowl…
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Irish Digital Outlook 2015
What do you know about ‘creative destruction’ and what’s the major trend as yet unbeknownst to most of us over 30? The answers may be in the 2015 edition of the Irish Digital Outlook from Shane O’Leary.
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Livewire to Join Irish Sponsorship Scene
Dublin has a new sponsorship agency ready to advise the €125 million marketplace…
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The Power of Colour
How a uniform approach to colour helped brands stand out in London…
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Daily Video – Season of Sundays
A picture tells a thousand words and Irish sport is fortunate to have two great photo agencies capturing the magic moments…
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