A new SPAR Better Choices campaign has been launched in association with Dublin footballer Ciarán Kilkenny.
The campaign looks to support families in choosing healthy active lifestyles with Kilkenny setting a fun challenge for children to undertake with their family members.
The foundation for this came from Kilkenny doing precisely that with different skills on his Instagram page over the course of the first lockdown, an initiative that gained a massive level of engagement with young fans.
Throughout the month of November, he will release three different skills videos, which will show children how to improve their parents’ or other family members’ sporting abilities. It’s a nice twist and one that will test the skills and the enthusiasm of older generations who may have a memory of their own skills but will need to dust them down for the cameras.
As well as skills, the campaign will be on the lookout for effort and enthusiasm from each family, with one winning child receiving a training session for their class with Kilkenny when that becomes possible again.
Details of the challenges, which can be completed in a garden or any compact outdoor area with minimal equipment, along with how to enter this competition will be made available on SPAR’s social media pages and YouTube channel from next week commencing 2nd November.
“I am delighted to partner with SPAR for this Better Choices campaign which I hope will help people, particularly younger people, understand the importance of making good choices when it comes to our health and fitness,” said Kilkenny.
“This is a really fun initiative to help children motivate their families to be active and I hope everyone enjoys it.”
“It is a privilege for us to partner with a Gaelic games icon such as Ciarán to really drive our Better Choices campaign and highlight the importance of eating right and being active,” added Spar Sales Director Colin Donnelly.
“Ciarán has already done a huge amount when it comes to promoting activity with children, particularly at a time when their training and games are uncertain, and we are delighted to be in a position to now reward those children who take part.”
Sport for Business Partners