The Gaelic Players Association (GPA) has published its 2024 Annual Report this morning, in a format that is both innovative and more likely to appeal to a younger audience such as makes up the bulk of its membership.

The report is published in a mobile first and a strong video based format, making it easily accessible without having to leaf through pages of text.

Each of the four key reporting pillars are introduced and explained by a member of the team and will be easily shared across whats app and other messaging services that the players might be using.

The video’s are rich in graphics and last no more than 90 seconds. Each is then backed up by video content shot throughout the year.

Well worth a look on whatever device you are reading this by going to annualreport.gaelicplayers.com.

For the record though here are the highlights from the report in more traditional fashion…

Advancements in Equality and Representation

The GPA introduced the first-ever Female Player Charter, establishing minimum standards for training and playing conditions for female inter-county players.

The #UnitedForEquality campaign saw over 1,700 female players, supported by male counterparts, advocating for equal treatment, leading to agreements with the LGFA and Camogie Association for standardized player welfare and supports.

Player Welfare Initiatives

Enhanced medical support was provided, including cardiac screenings for 752 players and concussion baseline testing for 820 players.

The UPMC Priority Access to Care Pathway was established, ensuring timely medical support for players.

Development Programs

The BEO360 program delivered over 1,000 coaching sessions focusing on life skills, dual careers, wellbeing, and transition.

Scholarships and educational support were expanded, with 898 student scholarships awarded and 208 participants in the Education and Training Fund.

Financial Challenges and Economic Impact

An independent report by Indecon revealed that inter-county players generate a total economic impact of €591 million annually.

Despite this, players incur an average net expense loss of €4,602 annually, highlighting the financial burden of participating at the elite amateur level.

Advocacy and Policy Engagement

The GPA successfully opposed a proposal to remove lower-tier hurling counties from national leagues, ensuring continued participation for teams from Cavan, Fermanagh, Leitrim, Longford, and Louth.

Engagements with government bodies emphasised the need for increased recognition and support for players’ contributions to society and the economy.

 

Further Reading for Sport for Business members:

Check out Sport for Business coverage of Player Welfare

 

SPORT FOR BUSINESS PERSPECTIVE

I don’t recall seeing an annual report from a tech giant like meta or Amazon but if it was half as advanced and on message as this from the GPA I would be impressed.  Yes, it is always about the substance, but when the style is accessible as this, the message has a much better chance of getting through.

WHAT’S UP NEXT?

Player voices will be in the spotlight next week at the Special Congress of the Camogie Association.  

MEMBERSHIP AND EVENTS

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Find out more about becoming a member today.

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