Sport for Business is to play a lead role in the creation of a new European Network of Sports Performance Analysts.
The network was formally announced as part of the first European Sports Analytics Conference at Old Trafford in Manchester this week.
It will draw together different stakeholders in the sector from analysts working on the front line with sport to technology companies developing new systems and business leaders looking to use the world of sport as a means to cut through to the benefits of ‘big data’.
There will eventually be up to 46 chapters of the Network across Europe and Ireland, together with the UK and the Netherlands will be among the first to create local groups.
“We have already held initial discussions with a number of those who will share their experience and engage collaboratively to expand the influence and impact of technology and analysis on sport, fitness and other related areas,” said Sport for Business founder Rob Hartnett.
“We will be taking those conversations further over the summer and hosting an initial event in Ireland in the autumn as part of the Sport for Business Digital Sport event for 2015.”
“The sports analytics sector is forecast to grow from a value of $125 million in 2014 to $4.7 billion in 2021.”
“That is phenomenal growth and will be driven by sport itself, the health and fitness sector, media and gaming.”
“We want Ireland to be central to that growth. There are already a number of exciting companies that are making waves and many more who are developing technologies that could be transformational.”
“The network will foster a culture of innovation regarding the implementation of sports performance analytics,” added Nils Veenstra of Data Driven Republic who is driving the pan European network and who created the Sports Analytics Conference.
“Spurred by innovation from around the world and collaboration with academic projects, our mission is to influence strategic implementation and delivery of improved performance analytics across Europe.”
“Ireland will be an important part of that.”
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