In our latest Live Sport for Business Webinar, we were joined by Paul Mallon of Paddy Power and Vicki Donlon of Leopardstown for a look into the detail of the planning and execution around Paddy Power’s first year of sponsoring the main event at the Dublin Racing Festival.
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We held our sixth Live Sport for Business Webinar on the subject of sponsorship activation. It was a pleasure to be joined by Lisa Bergin, Sponsorship manager at Aviva, John Gillick, Head of Consumer Marketing and Sponsorship at AIG and Mike Sikorski of Huggity.
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Our next Live Webinar will take place tomorrow morning focused on sponsorship activation. We will be joined in the discussion by Mike Sikorski of Huggity looking at digital activation and John Gillick of AIG Ireland.
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Things may be quiet on the physical front at the moment but we will be taking a look at some of the initiatives and trends that will be to the fore when live-action resumes and also at how some sponsors in Ireland and around the world are beginning to dip deeper into the world of digital activation.
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It was easier watching Guinness promotional activities across the weekend than it was the Irish rugby defeat to England.
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