Sky has announced the extension of its partnership with British Cycling for another four years.
The deal covers track stars such as Victoria Pendleton and Sir Chris Hoy, elite road races Bradley Wiggins and Mark Cavendish and grassroots and participation initiatives.  The 2011 Sky Ride brought an estimated 200,000 people out on their bikes for a series of 20 large and 45 smaller organised events around the country.
Commenting on the new deal which extends Sky’s sponsorship until the end of 2016, British Cycling Chief Executive Ian Drake said: “I’m delighted that Sky has committed to working with us for a further four year period.
“The growth of our sport over the past four years has been amazing. Not only have our Olympic and Paralympic riders continued to deliver on the world stage, but we’ve also seen the emergence of Team Sky as a force on the road scene,” he continued.
“Being a world leading cycling nation isn’t just about winning medals – it’s also about inspiring everyone to get on a bike, from the playground right through to the podium.”
“That’s exactly what initiatives like Sky Ride have achieved and we’re well on track to reaching our target of getting one million more people cycling by 2013.”
“Through events like Sky Ride – opening up cities for families or providing local led rides – they have helped get people back on their bikes.”
FBD, Subway and Skoda are all sponsors of Cycling Ireland.
Thursday’s Main News Stories
Drogheda United secure new sponsors
Sky extends partnership with British Cycling
Teamer at the Sport Industry Awards
Latest issue of Sport for Business Weekly (May 3rd to 9th, 2012)
The latest issue of Sport for Business Weekly (May 3rd to 9th 2012)

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