Ashley Morrow is the Head of Brand, Advertising and Sponsorship at SSE Airtricity.

She joined the company in March of 2022 and stepped up into her permanent role with responsibility for all the brands activity on the island of Ireland in July of this year.

The rebranding of the SSE Airtricity League of Ireland has seen that go from strength to strength this season and with the promise of more to come, the deal having been extended for another three seasons to the end of 2026.

Morrow was previously part of the sponsorship team at Bank of Ireland and before that with Liberty Insurance.

She may also be one of the most academically well qualified on this year’s list having secured a first class honours degree in Communication, Advertising and Marketing from Ulster University and following that up with a PhD Doctorate in Organisational Communication from the same University in 2013.

See who else has been named on the list alongside Ashley Morrow by clicking on the image below.

 

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See who else has been included so far on the list for 2023

This is the 11th edition of our Sport for Business listing of 50 Women of Influence in Irish Sport.

Read more about the list and nominate who you think should be a part of it in 2023.

We are proud to publish the list in partnership with AIG, an organisation that has pledged its commitment to equality in its partnerships with Gaelic Games, Tennis, Golf, and more, for whom “Effort is Equal” and with whom we have ambitious plans to extend the reach of this annual celebration of the Women who are making a difference.

This year’s list will be drawn as before from the worlds of leadership, partnership, storytelling, and performance.

We began this journey in 2013 when challenged that we would never be able to produce a list of twenty Influential Women in Irish Sport. The 20 stretched to 30, then 40 and 50 and it still does not do justice to the talent that is out there.

This year once more, to keep things fresh we will step up again, raising the number of new entrants to at least 40 percent of fresh names from last year.

It will be the hardest part to have some names replaced but if it was too easy it would be of less value.

The list we will build over the coming weeks is a snapshot of those women who are making a mark on how sport is played, consumed, grown, and delivered.

They are part of making the role of women in sport unexceptional by being exceptional in what they do.