Carrie O’Keeffe

Carrie O’Keeffe is an Anti-Doping Education Executive with , working within the Clean Sport programme.

A graduate of the Aspire Programme with the Irish Judo Association, she has progressed quickly into a role with national responsibility. Over the past 18 months, she has contributed to the delivery and expansion of clean sport education, increasing engagement across athletes, athlete support personnel and partner organisations.

She has developed and delivered education programmes across a range of settings, with a focus on clear communication and practical application. As part of this work, she led the creation of a Clean Sport Resource Handbook, designed to be adapted for clubs, National Governing Bodies and partner organisations, and now available as a central reference tool.

Carrie has recently stepped into the Anti-Doping Education Manager role on a temporary basis, reflecting confidence in her ability to support programme delivery at a higher level.

Her work to date demonstrates strong organisational skills, stakeholder engagement and a consistent focus on improving the accessibility and effectiveness of clean sport education.  She is a graduate of UCD’s Sport and Exercise Management Degree Course.

 

Already Appearing on the 2026 List

Sarah Redmond, Connor Ellis, Garry Kehoe, Yvonne Hedigan Conor Keenan, Roman Uzun, Louise McCleery, Niamh O’Brien, Annie Smyth, Ger Bonner, Myles Higgins, Ava Elders Gallagher, Gemma Uprichard, Niall McCabe, Nia Gallagher, Eimante Mikneviciute, Matthew McGovern, Tom Hyland, Claire Cashman, David Higgins

 

Nominations for 2027

Nominations for our 2026 listing are now closed, with over 100 nominations recieved, proving the depth of young talent in the sector.  We will reopen again in February 2027 for nominatuions for next year’s list.

Criteria for This Year

The criteria for submission is that the person should be working within the sports industry, or in a sponsorship or agency capacity that is bringing sport to life, and that they should be born in or after 1996.

Peers and colleagues were invited to submit names and a short summary of why an individual deserves to be recognised.

Our ambition from the start has been to create a network of people making a real difference within our industry.

In June we will gather once more in the offices of PwC to meet in person, share experience and forge connections that will be of real value.

And we will also be looking at additional ways in which we can help those nominated to enhance their career and build strong friendships across the sector, particularly in this the tenth year of the list.

 

If you, like PwC, would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.

Image Credit: Sport for Business

 

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