David Higgins
David Higgins is an Associate Consultant with Teneo’s Sports Advisory team, having joined the company following his graduation from Dublin City University with a BA in Communications Studies in 2022.
In just over three years, he has established himself as a trusted advisor to a diverse portfolio of leading brands and sporting organisations.
His experience includes working with the NFL , where he played a key role in delivering major on-the-ground activity around the Pittsburgh Steelers versus Minnesota Vikings games in 2025. He has also led the delivery of high-profile campaigns for Musgrave, including the Centra Camogie Leagues and Centra’s Hurling for Cancer sponsorship.
David manages ’s activation of the PwC GPA/GAA All-Star sponsorship and played a central role in the creation and delivery of the Sport Ireland Get Ireland Active database resource, demonstrating his ability to deliver impactful projects across both commercial and public sector sport.
Outside of his professional role, he plays senior football with Sarsfields GAA in Newbridge, County Kildare, maintaining a strong personal connection to the grassroots game.
Already Appearing on the 2026 List
Sarah Redmond, Connor Ellis, Garry Kehoe, Yvonne Hedigan Conor Keenan, Roman Uzun, Louise McCleery, Niamh O’Brien, Annie Smyth, Ger Bonner, Myles Higgins, Ava Elders Gallagher, Gemma Uprichard, Niall McCabe, Nia Gallagher, Eimante Mikneviciute, Matthew McGovern, Tom Hyland, Claire Cashman
Nominations for 2027
Nominations for our 2026 listing are now closed, with over 100 nominations recieved, proving the depth of young talent in the sector. We will reopen again in February 2027 for nominatuions for next year’s list.
Criteria for This Year
The criteria for submission is that the person should be working within the sports industry, or in a sponsorship or agency capacity that is bringing sport to life, and that they should be born in or after 1996.
Peers and colleagues were invited to submit names and a short summary of why an individual deserves to be recognised.
Our ambition from the start has been to create a network of people making a real difference within our industry.
In June we will gather once more in the offices of PwC to meet in person, share experience and forge connections that will be of real value.
And we will also be looking at additional ways in which we can help those nominated to enhance their career and build strong friendships across the sector, particularly in this the tenth year of the list.
If you, like PwC, would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.
Image Credit: Sport for Business
ABOUT SPORT FOR BUSINESS
Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality content, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.
Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.
Find out more about becoming a member today.
Or sign up for our twice-daily bulletins to get a flavour of the material we cover.
Sign up for our News Bulletins here.
Upcoming Events
ABOUT SPORT FOR BUSINESS
Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality content, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.
Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.
Find out more about becoming a member today.
Or sign up for our twice-daily bulletins to get a flavour of the material we cover.
Sign up for our News Bulletins here.
Upcoming Events
