We love the story behind the story and today’s extended Sport for Business Daily takes a look at how the story of Bloody Sunday has been translated for an audience 100 years after it happened in a hail of bullets.

We are joined by Michael Foley, the author of The Bloodied Field book on which the narrative of how we understand what happened is based.

He tells us about the impact of discovering pictures of the victims and how that transformed the project from “a straightening out of the story into something so much more.” About travelling to London to scroll through microfiche files when the internet was not yet able to deliver with the greater ease of today, and of the importance of connecting with the families.

Lisa Hayden, the GAA’s Digital Content Manager explains how the focus was on the victims and all 14 of them, not just Michael Hogan “who for so long represented every victim.”

Marcus McDonnell from Fifty-Three Six who created the video vignettes tells of how they finished their filming on the day that the first lockdown was announced and the impact that had on the production.

We learn about some of the little details about how the story might be told, the emotion of coming together to determine different elements and more.

If you have the time it is worth sitting to learn more or put on your headphones when you go for a walk and listen to how the story unfolded.

If you have a grá for storytelling we think you’ll enjoy it.

This is the second of a five-part series commemorating Bloody Sunday:

Tuesday: Bloody Sunday Remembered with Julianne McKeigue, Grand Niece of Michael Hogan

Wednesday: Telling the Story of Bloody Sunday in the Digital Age with Michael Foley, Lisa Hayden and Marcus McDonnell

Thursday: Remembering the 14 Victims

Friday: The Legacy of Memory with Cian Murphy

Saturday: The Commemoration from Croke Park 100 Years On


Sport for Business Partners