Who Won the World Cup in Advertising?
McDonald’s has delivered the most memorable identifiable advertising, Heineken 0.0 has...
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Category: Sports marketing
England Football Brand Seeks to Regain Grassroots
The English FA is preparing for a surge in support for the game at every level with the launch of...
Read MoreJack Just Wants to Play with his Friends, and a New Pair of Boots
There are Coca Cola trucks and supermarket elves, but perhaps the most sporting ad that has become...
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An Image to Take Your Breath Away
Every now and again you see a picture that takes your breath away. This is Irish surfer and Red...
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Good Luck for Sport Industry Awards
The Irish Sport Industry Awards have been postponed for 2020 but will re-emerge early in 2021. In...
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Volleyball Ireland’s Design Project Update
Earlier this summer Sport for Business ran a competition with Atomic Sport and Eamon Hall Design...
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Behind the Scenes of Bank of Ireland’s New Campaign
Bank of Ireland launched its new TV advertising campaign on Saturday with its support for Rugby as...
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Return to Rugby has Fans Buzzing
Nearly six months after the last ball was kicked in the Guinness PRO14, the wait for the...
Read MoreSport for Business Daily with Paula Murphy of Bank of Ireland
Bank of Ireland is launching a new campaign putting Rugby at the heart of its marketing and...
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AIB’s Toughest Summer Helmed by Whittaker
AIB have teamed up with award-winning documentary filmmaker, Ross Whitaker, to tell the story of...
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