Aviva Ireland has launched a new #LaceUpWithPride Campaign.

The campaign sees them team up with Intersport Elverys and BeLonG To Youth Services to give people the chance to buy rainbow laces, in selected stores and online.

The laces cost €4.  The aim of the campaign is to raise funds for BeLonG To Youth Services, the national organisation supporting lesbian, gay, bisexual, transgender, and intersex (LGBTI+) young people in Ireland.

Today’s Daily Video is of the Considine sisters Ailish and Eimear discussing why they feel the campaign is so important.

In recent years Sport for Business has highlighted a number of different campaigns including from Aviva, Vodafone, Bank of Ireland and others and always the strongest message coming through is when it comes from those outside the LGBTI+ community.

On 17th June we are joining forces with Sporting Pride, Aviva, Sport Ireland and Triathlon Ireland to host an online session looking at different issues facing the LGBTI+ community and how sport can be better at opening its arms.

 

 

30 National Governing Bodies of Sport and over 100 of Ireland’s biggest sporting sponsors including Aviva and Elverys are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.

 

Sport for Business Partners

 

30 National Governing Bodies of Sport, as well as clubs including Dublin GAA and Leinster Rugby; over 100 of Ireland’s biggest sporting sponsors as well as media, agencies, local authorities and national Government are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.

 

Sport for Business Partners