We conclude our look at last month’s activity from the Irish sporting NGB’s on social media today with a dive into the sporting world of TikTok
To catch up with Olytico’s analysis of X, Facebook and Instagram this month and going back over recent years, click on the Social media tag above and open up to a world of information.
November 2024 Highlights on TikTok
246 TikToks were posted by Sport for Business members in November (-23% on last month), which resulted in 678,780 engagements (-13%) and 8.3 million views (-24%).
The United Rugby Championship (2.52 million), Ireland Football (1.5 million), and Irish Rugby (1.1 million) topped the view counts.
The URC and Irish Rugby topped the activity charts with 27 posts each, with the URC highlighting some of Sam Prendergast’s dazzling skills that led to his Test debut and Irish Rugby interviewing Sam after said game.
@urc Sam Prendergast set to make his @Irish Rugby debut against Argentina ☘️ #rugbytok #autumnnationsseries #sports #unitedrugbychampionship ♬ original sound – United Rugby Championship
@irishrugby Sam on his debut in green! 🤌 #TeamOfUs ♬ original sound – Irish Rugby
Horse Racing Ireland in third (21) continue to impress on the platform as they educated us on what it means when we hear that ‘the going is good’ or ‘heavy going’.
@hriracing We often hear people saying ‘the going is good’, ‘heavy going’, but what does it actually mean? 🤔 @Frankie Foster Racing gives us his best explainer 🎙️ #horseracing #educate @Irish National Stud ♬ original sound – Horse Racing Ireland
When ranked by average engagement per post, Ulster Rugby (15,131) topped the charts followed by Ireland Football (8,817), and the URC (5,449).
Ulster Rugby claimed the top TikTok for November as they wheeled out a tried and tested format with the ‘Grip Strength’ challenge – to date this content has over 60,000 public engagements and been viewed over 600,000 times.
@officialulsterrugbyThis got very competitive 🤣
X Analysis – Tuesday
Facebook Analysis – Wednesday
Instagram Analysis – Thursday
TikTok Analysis – Friday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
SPORT FOR BUSINESS PERSPECTIVE
TikTok is growing all the time and the standard of creativity going into the videos is also rising.
WHAT’S UP NEXT?
Our December analysis and a look back on some key numbers from the year will be published in January.
MEMBERSHIP
All of the sporting bodies listed above are members of the Sport for Business community, as are Olytico who provide the detailed analysis on our behalf.
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