Michael Hogan was a 24-year-old farmer who played Gaelic Football in his spare time. On November 21st he travelled to Dublin with his Tipperary teammates for a Challenge match against Dublin.

He never came home and what happened on that day is forever etched in the collective psyche of Irish Sport.

He was the only player to be killed on the infamous occasion of what became Bloody Sunday. He left his mark on the sport by having his name used in the Hogan Stand.

As we draw closer to the Centenary, now a little over two weeks away his story is the latest to appear on the commemorative website.

Created by Sport for Business member Fifty-Three Six, the 50-second piece must surely have been the hardest to conceive. The others in the series have told vignettes of the victims lives.

Hogan’s is a simpler telling. The haunting soundtrack only punctured by two cracks of a rifle shot.

Powerful.

Sport for Business Partners