Newry based STATSports will this weekend launch a first-ever U.S. TV Ad Campaign.

It will be to promote the company’s FIFA-approved sports tracking device, the Apex Athlete Series, aimed at enabling amateur athletes to track their own personal performance stats against those of professional athletes like Harry Kane and Raheem Sterling.

This Sunday, 14th November, during the National Women’s Soccer League playoff semi-final, the TV ad will air featuring global football icons, Megan Rapinoe and Alex Morgan.

“It’s great to see soccer grow in innovative ways because companies and technologies like STATSports did not exist when I first started playing, said Rapinoe.

“As an investor and ambassador, I will work closely with STATSports to make the sport more data-driven in ways that can better inform and elevate coaches and players. STATSports has the potential to influence our national team selection process, and even identify future stars of the game.”

That is a pretty ringing endorsement from one of the stars of the world game. The company is a long-time supplier to the United States Soccer Federation, NWSL, MLS, USL, college, and high school clubs.

“I’m constantly reviewing my own performance data to keep me in top form, and STATSports has become my essential training companion,” said Morgan who plays with Orlando Pride.

“In addition, I love that our next generation of soccer players readily has access to this type of technology, giving them a much better advantage to develop and improve their game. I wish STATSports was around when I first started playing soccer.”

“We couldn’t be more thrilled to have such a well-rounded group of American players as investors and ambassadors for our U.S. market launch,” said Sean O’Connor, STATSports Co-Founder and COO.

“We want to help soccer become the biggest sport in America, and by bringing STATSports’ cutting-edge tools and technology to this part of the world, we believe we can motivate a whole new generation of American athletes and aspiring professionals to take better control of their game through our insights, intelligence, and influence of data.”

The technology itself measures athlete performance across 16 key metrics such as max speed, high speed running, high-intensity distance, step balance, sprints, stress load and more.

 

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Sport for Business Partners