Golf Ireland has launched a brilliant new #GolfLikeMe campaign that will encourage diversity of content across the governing body’s media channels.

#GolfLikeMe is a campaign to help increase the visibility and representation of golfers from currently underrepresented backgrounds and walks of life across Golf Ireland’s communication channels, focusing on social media profiles.

The objective is to diversify this space and provide people with the platform to tell the many beautiful stories of how they make golf work in their everyday lives.

During Sky Sports’ coverage of the Open Championship this year, they featured a number of very well-produced stories in a similar fashion, and they really registered.

Golf Ireland reached out to invite those currently underrepresented in the game: from the LGBTQIA+ Community, from minority/diverse ethnic backgrounds, young people, women and girls, people with disabilities, and those from disadvantaged socio-economic backgrounds.

They are now ready to release the eight voices that came forward.

“This is a brand new Golf Ireland initiative about inclusion. We’re looking to represent those currently underrepresented voices in the game of golf and in the media more generally,” said Golf Ireland Equality, Diversity and Inclusion Manager Deborah Madden.

“We’re looking at opening up and telling stories about people that just aren’t there at the minute.

“To do that we have got eight advocates to tell their stories, how they make golf work for them, how they fit golf into their world and what golf looks like from their perspective.”

The #GolfLikeMe advocates carry out an initial period of 17 months across 2024-2025, and then from 2026 onwards, new advocates will complete 12-month stints, which will begin in February of each year.

These advocates will create content for Golf Ireland’s communication channels by documenting their journey in golf. They will begin by introducing themselves as # GolfLikeMe advocates, and then they will have the freedom to create content showcasing their golfing life, which will be shared across Golf Ireland’s communication channels.

Advocates will also form an advisory group for Golf Ireland and be consulted on various policies and initiatives. Golf Ireland will also welcome the advocates’ input on what they would like to see more of so that the governing body can best support their communities’ participation.

“We had an induction day on 1 August, and they all came to Golf Ireland HQ. They got a round of golf on the O’Meara Course in Carton House, and they got a kit bundle as well,” said Madden.

“The advocates are being given a month on Golf Ireland’s social media to tell their stories, add content across it and introduce themselves.”

We can’t wait to see the stories that emerge.

 

 

 

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