Ruth Crehan

Ruth Crehan is a Senior Marketing Executive with ForeFront Sports.

She is helping to shape the next generation of sports marketing in Ireland through her work supporting major events, player partnerships and brand activations across golf and wider sport.

As Senior Marketing Executive, she has worked across projects including the KPMG Women’s Irish Open, OFX Irish Legends, player and partner announcements, media activity, photography, press releases and social storytelling.

he has also represented ForeFront internationally, including presenting to Ladies European Tour players on social media and personal brand management.

Her role combines content creation, communications, event delivery and partnership activation, placing her at the centre of a fast-growing sports agency working across elite golf, events and athlete representation.

She is a graduate with a Degree in Marketing from the Dublin Business School and previously worked at Killeen Castle Golf resort prior to joining ForeFront.

 

Already Appearing on the 2026 List

Sarah Redmond, Connor Ellis, Garry Kehoe, Yvonne Hedigan Conor Keenan, Roman Uzun, Louise McCleery, Niamh O’Brien, Annie Smyth, Ger Bonner, Myles Higgins, Ava Elders Gallagher, Gemma Uprichard, Niall McCabe, Nia Gallagher, Eimante Mikneviciute, Matthew McGovern, Tom Hyland, Claire Cashman, David Higgins, Carrie O’Keeffe, Sarah Hughes, Suzanne Casey, Daragh Searing, Matt O’Rourke, Hannah McLoughlin, John Byrne, Christian Phillips

 

Nominations for 2027

Nominations for our 2026 listing are now closed, with over 100 nominations received, proving the depth of young talent in the sector.  We will reopen again in February 2027 for nominations for next year’s list.

Criteria for This Year

The criteria for submission are that the person be working within the sports industry, or in a sponsorship or agency capacity that brings sport to life, and that they be born in or after 1996.

Peers and colleagues were invited to submit the names of individuals and a short summary of why each individual deserves recognition.

Our ambition from the start has been to create a network of people making a real difference within our industry.

In June, we will gather once more in PwC’s offices to meet in person, share experiences, and forge connections that will be of real value.

And we will also be looking at additional ways in which we can help those nominated to enhance their career and build strong friendships across the sector, particularly in this, the tenth year of the list.

 

If you would like to be part of the Sport for Business community and see your organisation in our content, on our stages, and in the conversation happening every day around the commercial world of Irish Sport, email us today and let’s see what is possible.

Image Credit: Sport for Business

 

ABOUT SPORT FOR BUSINESS

Sport for Business is Ireland’s leading platform focused on the commercial, strategic and societal impact of sport. It connects decision-makers across governing bodies, clubs, brands, agencies and public institutions through high-quality content, events and insight. Sport for Business explores how sport drives economic value, participation, inclusion and national identity, and how your story can be part of ours.

Through analysis, storytelling and convening the sector, it helps leaders understand trends, share best practice and make better-informed decisions. Its work positions sport not just as entertainment, but as a vital contributor to Ireland’s social and economic fabric.

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